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Olá meus amigos, tudo bem?
Neste vídeo (Parte 2), damos continuidade ao processo de instalação do Google Tag Manager e a implementação do Google Analytics G4.
O Google Tag Manager é a ferramenta que tem como função gerenciar de maneira rápida e simples os códigos de rastreamento que precisam ser inseridos nas suas páginas. A integração que o GTM oferece é bastante ampla. Conseguimos instalar códigos desde o Google Analytics, até plataformas de e-commerce.
A otimização de tempo que o GTM te proporcionará é significante, sem falar na autonomia que ganha ao ter o controle das tags no seu site.
Após a criação da sua conta, é necessário que você entenda a ferramenta para conseguir usufruir da melhor forma possível: saber como adicionar ou remover scripts, entender o que são os container, inserir as tags no local correto, saber se o pixel está realmente funcionando e assim por diante.
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Siga a Farnesi Digital no YouTube, Facebook, Instagram !
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